*** Before reading this review understand that watching a movie on a new TV right out of the box will not provide the best picture. I spent hours and hours perfecting the settings and features of this 3D HDTV before I even tried to watch something. This Sony 3D HDTV has a huge amount of options and when set just right, you will not believe your eyes.

Pros:

+ Amazing Picture Quality. Clean crisp images with amazing depth.

+ Netflix and other streaming programs launch and run easily.

+ The Sony menu system while watching is great. Change options and features as you watch.

+ Very beautiful TV. It is a work of art and even while off I can't stop looking at it.

+ Built in WiFi

+ Built in 3D Transmitter

Cons:

- Sound is not the best. The speakers are mounted in the back of the set which is nice because they are hidden, however this greatly hinders the audio quality. This is not an issue to me... Read more

**Before you read this review please know I had no chance to test the 3D! It was of little importance to me, and I didn't have glasses :( **

I was able to borrow 5 different 2011 LED televisions to do a comparison in home. So this will be a review/comparison of the Sony and other sets. Among the contenders was this Sony HX729, Sony NX720, Samsung D6400, LG LW5600 and Sharp LE835u. Whew! (i know) After days of testing, tweaking, watching, my top pick was this Sony HX729. A *very* close runner up was the Sony NX720 or Samsung.. but they just didn't have the black levels or response time to match the Sony.

Highlights of this TV:

Deep black levels (for LCD/LED)
Fast pixel response
Great motion handling
Almost zero ghosting
low input lag (for gaming)

Lowlights:
speakers are pretty bad
Contrast AND Brightness diminishes quickly when moving off-angle. (LG was AWFUL in *dark* scenes when moving off angle.. had... Read more

WHY THIS MODEL:
I bought this TV through Amazon last week and it arrived a few days ago. I've had a good amount of time to play with all its capabilities. The out of the box settings are not that good, so the settings do need some adjustment. This TV is an unbelievable deal coming from SONY as it has the EXACT same specifications as the more expensive HX820. The only difference is that the HX820 has monolithic gorilla glass design. I've compared this TV with both the EX720 and the HX820 and this TV delivers a picture almost identical to the HX820 for a much cheaper price than the HX820. The original listing price for the 46HX820 is $2,600 while my 46HX729 was originally listed for $1,900. Trust me, $700 more just for just the monolithic gorilla glass on the HX729 is not worth it. Don't by into the opti-contrast gimmick that Sony says monolithic gorilla glass provides, the HX729 creates black as black as the black frame. I was originally looking to buy the EX720, but after finding... Read more