I was initially skeptical about purchasing this TV from Sam's Club because they were only selling 9 of them - and not removing any from the boxes to display. In other words, I bought this TV on blind faith and the strong recommendation from the store associate. And I'm extremely glad I took his advice.

The picture on this TV is brilliant in High Def. It's very bright, crystal clear, and truly beautiful. It literally has the best picture of any TV I shopped for, including the Sony's and Samsung's. My grandfather watched the NCAA basketball tournament with me last year and during every commercial he would remark, "LG: Life's Good" because we were enjoying ourselves so much watching the games on the TV (with a Bose 321 home theater system attached). Even several months later, I still love watching HD football and NASCAR races on it. It just doesn't get any better with the superb LED-LCD picture quality.

Lately I have been getting a lot of use out of the USB... Read more

I couldn't be more satisfied with the features of this TV alongside with its price tag. First off, I am truly surprised how few reviews there are on this model in comparison to the LG42LV5500. I did my homework before buying a new set, and both of these models are exactly the same. The only difference is the lv5500 has a magic remote. But this tv comes with the magic remote "feature", meaning you can always buy the remote in the future at around $70.

I consider this LG unbeatable with all that it offers. The picture is flawless, brilliant in colors, contrast and detail. I feel no motion lag as with some 60hz models. And am truly grateful to have the 120hz. It has a decent amount of user manual settings including colors and pic modes, but not overwhelming and simple enough for the ordinary ind.. The Trumotion feature is not to my liking, as it makes the picture look like some soap opera, taking away from that "cinema feel". So that is up to ones personal liking, but I... Read more

I hate to be the first person to give this TV a less than perfect score, but the local dimming effect on a mostly black screen is dramatically distracting; I'm surprised that it hasn't been mentioned in other reviews. (It has been on the LV5500 as "backlight bleed") FWIW, this unit has an IPS panel.

When white text is shown against a black screen, the backlighting goes wild in a horizontal band across the screen. I also have the magic motion remote and the cursor causes the same effect: as the cursor moves, there is a bright halo that surrounds it everywhere is goes. It's distracting to the point that I'm considering returning this unit. And that's too bad because the picture quality is really outstanding otherwise. The colors are natural and lifelike.

I was aware of the potential drawbacks of local dimming, but I didn't expect it to be so noticeable.

Also, the web browser has frozen twice in less than a week. The only fix is to shut off the TV... Read more