Pros:

Appearance:
From the get go, I pulled thing out of the box, and I was impressed on the thiness. Next I put it on the bezel stand and put it in our armoire and was completely awed at the cleaness and style.

Set Up:
was a breeze, got on my WiFi right away, updated the firmware and away we went.

Movies:
I hooked up my media PC to it, with over 400 HD movies I have, I ran at least 10 movies on it. First I went simple, TRON with Auto Motion is crisp and clean and lifelike I do not know how you go back to regular viewing ever again. Next I tried 3D and threw in How to Train Your Dragon, and it was so clear and clean and had such good depth perception I was totally impressed.

Color:
I have a Plasma TV Panasonic 42" and this Samsung LED kills it, it bar non has better color and clarity without a second thought.

Sound:
Very clean and very strong however it lacks bass to be expected with its thinness, but... Read more

I purchased this TV from Amazon a week ago and so far I am enjoying it very much. It is my 3rd LCD flat screen over almost as many years as they have been on the market. This is far better the one I purchased 2 years ago. The picture is outstanding, almost too good. Some people who watch it with me say it looks too real and not like a TV and shows detail you were not meant to see. I do not consider that a negative. The SMART TV variety of options including Samsung Apps are fairly good and extensive but sadly do not include Amazon which tempted me to knock the rating down to 4 stars. The set up and use of the apps and other features is not as intuitive as it could be and that probably does knock the rating down to 4 and half stars. Many of the Apps like with apple ipod you have to purchase, others claim to be free but after you connect you have to pay a fee.

The caveat being I have yet to connect a 3-D source or buy the glasses. So I can not review that aspect of the TV. The... Read more

Awesome TV! I was a little hesitant to buy it because of the lack of reviews, but really glad I did. This is Samsung's entry level 3D 2011 model, but the only thing indicating that is the price. I'm not sure if you can get a better deal on a 55" 3D capable LED TV.

PROS: Looks awesome, 0.5" bezel makes it look great! WiFi is built-in, so no need to spend another $60 on an adapter.

CONS: There really aren't any, besides being able to tweak a lot of picture settings which can be a burden for people with OCD :)